Film promotion is the practice of promotion specifically in the film industry. Press releases, advertising campaigns, merchandising, franchising and media, and interviews with the key people involved with the making of the film, like actors and directors are generally a part of film promotions. Film studios will invest in expensive marketing campaigns because of the inherent high financial risks. Publicity is generally handled by the distributor and exhibitors. Film actors, directors, and producers appear for television, cable, radio, print, and online media interviews and make appearances in major market cities or participate remotely via satellite video conference or telephone.
Abhishek bachchan broke previous record of film promotions. He holds the Guinness World Record for "Most Public Appearances By A Film Star in 12 Hours". The record was previously earned by noted actor Will Smith. He attended three media events in 24 hours for the promotion of I, Robot While, Bachchan managed to pack in seven for Rakeysh Omprakash Mehra's Delhi 6. Abhishek bachchan , famously known as Jr. Bachchan, walked the red carpet, signed autographs and did other promotional activities as well to introduce his film Delhi 6 (Made in India in 2009).
He visited the EDM Mall in Ghaziabad, Spice at Noida, Crown Plaza in Faridabad, Select Citywalk in New Delhi, Ambience Mall in Gurugram, Central Mall in Chandigarh and Shoppers' Stop in Juhu in Mumbai, on 22 February 2009. Abhishek travelled 1,800 km in just under 12 hours travelling by car and private jet. At the final location, Mumbai, he was joined on the red carpet by co-star Sonam Kapoor. On his achievement, Abhishek says, I m quite excited by the success, more so because it has been done for a film that's so close to my heart. The issues addressed by ‘Delhi 6’ are relevant and have a strong message for our countrymen. This record I'd dedicate to the people of India.
Abhishek Bachchan is an Indian actor, producer and playback singer best known for his work in Hindi films. He is the son of veteran actors Amitabh Bachchan and Jaya Bachchan. He is married to Aishwarya Rai, a former Miss World and leading Bollywood actress. His grandfather, Harivansh Rai Bachchan, was a noted poet. He attended Jamnabai Narsee School and Bombay Scottish School in Mumbai, Modern School, Vasant Vihar, New Delhi, and Aiglon College in Switzerland. He then attended Boston University, and subsequently moved to Bollywood.