The first Hollywood movie to gross over $100 million in rentals was Jaws(Budget $9,000,000). Jaws was a 1975 American thriller film directed by Steven Spielberg and based on Peter Benchley's 1974 novel of the same name. Jaws recouped its production costs in two weeks as it was opened with a $7 million weekend. In just 78 days Jaws become the first film to reach $100 million in rentals as it overtook it overtook The Godfather as the highest grossing film at the North American box office. Theatrical re-releases in 1976 and 1979 brought its total rentals to $133.4 million from its initial release amount of $123.1 million in rentals.
Jaws international business mirrored its domestic performance as it broke records in Singapore, New Zealand, Japan, Spain, and Mexico after entering overseas market in December, 1975. By 1977, Jaws supplanted The Godfather as the highest-grossing international release with worldwide rentals of $193 million. Jaws was the highest-grossing film of all time until Star Wars. At 2011 prices, Jaws has earned almost $2 billion worldwide after being adjusted for inflation.
Jaws is also the second most successful franchise film after Star Wars. With a total of $1.017 billion at current price, it is the seventh highest grossing movie of all time in north america. It is the seventh-highest-grossing film to be released since 1975 in the united kingdom. It earned the equivalent of over £70 million in 2009/10 currency in the united kingdom. Jaws has also sold 13 million tickets in Brazil, the second-highest attendance ever in the country behind Titanic.
Universal pictures spent $1.8 million for the promotion of Jaws. This include $700,000 for national television spot advertising. Universal pictures released the film on over 450 screens which was then an exceptionally wide release for a major studio picture. It was accompanied by an extensive marketing campaign with a heavy emphasis on television spots and tie-in merchandise. More merchandise was created to take advantage of the film's release. This included a soundtrack album, T-shirts, plastic tumblers, a book about the making of the movie, the book the movie was based on, beach towels, blankets, shark costumes, toy sharks, hobby kits, iron-transfers, games, posters, shark's tooth necklaces, sleepwear, water pistols, and more.
Jaws has three sequels, none of which can repeat the success of the first part. Their combined domestic grosses amount to barely half of the first film's.